September 2013: Mazda North American Operations

MAZDA'S SKYACTIV® TECHNOLOGY PAVES THE WAY FOR SEPTEMBER SALES

- Despite Industry Slowing, Mazda Receives Support from Mazda2, Mazda6 and CX-5 -

IRVINE, Calif., Oct. 1, 2013 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported September U.S. sales of 22,464 vehicles, representing a decrease of 6.9 percent versus last year. Year-to-date sales through September are up 5.3 percent versus last year, with 220,490 vehicles sold.

Key September sales notes:

• The critical sales normally attributed to the Labor Day holiday occurred in August this year, rather than in September as last year.
• Mazda2 showed a 153 percent increase year-over-year (YOY) with 1,916 vehicles sold.
• The all-new Mazda6 continues to grab consumer attention with outstanding looks and hybrid-like fuel consumption. During the month of September, Mazda6 accounted for 3,168 vehicles sold and an increase of 126 percent YOY. Additionally, along with the 2014 Mazda3, Mazda 6 was today named to the North American Car of the Year "short list".
• Mazda CX-5 didn't need the Labor Day selling weekend to out-perform last year's sales totals. Representing an increase of 41 percent, Mazda reported 6,280 CX-5s sold.
• Mazda's SKYACTIV® TECHNOLOGY accounted for 72 percent of total sales in the month of September, as consumers continue to demand fuel efficiency without compromising driving dynamics.

Mazda Motor de Mexico (MMdM) reported September sales of 2,779 vehicles, up 48.0 percent versus September of last year.
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of

Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.