Porsche is putting big expectations on their next vehicle, the Macan crossover. According to Bloomberg, Porsche CEO Matthias Mueller said that new the Macan will help the brand exceed 200,000 sales globally. That's three full years ahead of the brand's original goal.

“We’re transferring the genes of the Porsche brand into a new market segment. Porsche will remain a manufacturer of very exclusive premium cars,” said Muller at the start of Macan production.

Since the Macan's debut at the LA Auto Show last year, demand from customers was very high. Reportedly in some European countries, the model has sold out. Porsche says if demand outstrips the supply, they will increase production beyond the 50,000 Macans being planned to be built at the company's Lepizig plant.

Muller also hinted at the Macan getting a GTS model.

"GTS versions have a tradition at Porsche. We haven't made a final decision yet regarding the Macan, but I'm sure it makes a lot of sense," said Muller.

Source: Automotive News Europe (Subscription Required), Bloomberg

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

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Interesting auto, but the style is so dated and blah.