Dave Zuchowski, the new CEO of Hyundai Motor America has some ideas for new products in segments where the company doesn't compete. The first is an addition of a third premium model to join alongside the Genesis and Equus.

"That's one of the conversations. I think it's fair to say that within a couple of years there may be another premium" nameplate. "That's a space where we think there's some opportunity," said Zuchowski to Automotive News

For the past couple of years, we've been hearing rumors of a compact luxury sedan to possibly compete with the likes of the BMW 3-Series. When asked about this, Zuchowski declined to comment.

The other model in consideration is a subcompact crossover.

"We're always looking at segments that we're not in right now that maybe we should be based on where the market's going. We're very intrigued by this B-segment CUV," said Zuchowski.

Source: Automotive News (Subscription Required)

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

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I could see them more in trying out the SubCompact CUV market place than the BMW 3 series competitor where it has really heated up.

I assume there will be lots of Buick Encore copy-cats soon.... even Buick was surprised by its popularity and they can't build enough of them.