February 17, 201412 yr Dave Zuchowski, the new CEO of Hyundai Motor America has some ideas for new products in segments where the company doesn't compete. The first is an addition of a third premium model to join alongside the Genesis and Equus. "That's one of the conversations. I think it's fair to say that within a couple of years there may be another premium" nameplate. "That's a space where we think there's some opportunity," said Zuchowski to Automotive News For the past couple of years, we've been hearing rumors of a compact luxury sedan to possibly compete with the likes of the BMW 3-Series. When asked about this, Zuchowski declined to comment. The other model in consideration is a subcompact crossover. "We're always looking at segments that we're not in right now that maybe we should be based on where the market's going. We're very intrigued by this B-segment CUV," said Zuchowski. Source: Automotive News (Subscription Required) William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
February 18, 201412 yr I could see them more in trying out the SubCompact CUV market place than the BMW 3 series competitor where it has really heated up.
February 22, 201412 yr I assume there will be lots of Buick Encore copy-cats soon.... even Buick was surprised by its popularity and they can't build enough of them.
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