Mitsubishi Motors Continues Strong Sales Pace

• Best August sales in three years
• Redesigned Outlander experiences best year-to-date sales in six years

CYPRESS, Calif., Sept. 3, 2014 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) continues its upward sales momentum through the month of August with sales totaling 6,786 units, a 28.5 percent increase over the sales total from August 2013.

 

The American-made Outlander Sport 5-passenger compact crossover/SUV was the brand's sales leader among its diverse model lineup with sales of 2,869 units in August – the best August sales month and the second best all-time month of sales since its release in 2010.

 

Like the Outlander Sport, the extremely fuel-efficient Mirage 5-door sub-compact scored its second best all-time month of sales in August with 1,666 units sold.

 

The recently redesigned Outlander 7-passenger crossover/SUV also demonstrated exceptional sales momentum with sales of 1,134 units for August. Sales for the Insurance Institute for Highway Safety (IIHS) "Top Safety Pick+"-rated Outlander are now up 19.9 percent year-to-date and represent the best January through August sales for the model since 2008.

 

"Outlander Sport and Mirage continue to lead the way with consistently strong sales," said MMNA Executive Vice President of Sales, Don Swearingen. "And it is equally gratifying to see our redesigned Outlander crossover/SUV have its strongest sales run since 2008. Outlander offers excellent fuel efficiency and highly advanced safety technologies all at a very affordable price."

 

Other highlights of August sales include:

• Total Mitsubishi sales are up 28.9 percent year-to-date
• Best August sales for the brand since 2011
• Best Lancer Evolution sales in August since 2008
• Outlander Sport sales are up 25 percent year-to-date

Adding the Mirage boosts volume.  Outlander Sport is really ramping up.  I like that rig, wish it had a different motor and reclinable back seats though.

I doubt they make any money on the Mirage so lets hope they aren't counting on that for their future in the U.S. market.  I can't even begin to understand what buyer picks that car over anything else in its class.  Is it really that much cheaper than everything else?  I guess I'm not even interested enough to investigate.

 

Honda matched all of Mitsubishi's sales last month in only three days of Accord sales.  How's that for perspective?

Mitsubishi has a long way to go to grasp any credibility IMHO.

Is Mitsubishi going to have a replacement to the Galant?  The terrible, bloated Eclipse is not missed.  The styling of the new Outlander is dull, and it hasn't gotten good reviews.  The Lancer is dated. The third-world Mirage is just awful.

they need a new Lancer and a new galant. Maybe they should partner with VW on platforms