http://www.brandweek.com/bw/news/recent_di...t_id=1002425457

thats the question one ad asks.

sounds more like conditioning to me. if your product doesnt naturally illicit passion, emotion, or desire the next best thing is to instill that idea with more phoniness similar to the camry ads.

brainwashing at its best.

es- the car you never knew you always wanted.

I saw that commercial yesterday... and wondered why anyone would design robots for apparently the sole purpose of fondling a car...

This should be the new slogan.

The new ES 350: A vehicle that only a passionless robot with no soul can love.

basically if car buying humans dont get the allure of the lex, we should take the "word" of a robot...and they wonder why people dont think they have heart, much less soul.

at least it doesnt look like the camry

I saw that commercial yesterday. Desire? Which car? It must be a Jaguar XK they were talking about, but read it's scripts on a Lexus commercial by accident. Bad advertising agency

Edited May 2, 200619 yr by Dodgefan

Toyota does need to engineer desire for the ES, it has been selling poorly for the past five yrs.

I'll never understand the logic behind bashing the ES while praising GM's own attempts (i.e. Lucerne) at matching it.

I'll never understand the logic behind bashing the ES while praising GM's own attempts (i.e. Lucerne) at matching it.

huh? no one is bashing the es. the sales are lackluster and they are searching for a new approach to sell them

ironically, a company that is criticized for its products lacking soul and passion has decided to go with a campaign that uses robots to sell its merchandise.

hows that for juxtaposition?

Edited May 2, 200619 yr by Mr.Krinkle

huh?  no one is bashing the es.  the sales are lackluster and they are searching for a new approach to sell them

ironically, a company that is criticized for its products lacking soul and passion has decided to go with a campaign that uses robots to sell its merchandise.

hows that for juxtaposition?

Yes, the car that has consistently been Lexus' sales leader has had lackluster sales.

toyoguy was being sarcastic, in case you're wondering.

Yes, the car that has consistently been Lexus' sales leader has had lackluster sales.   

toyoguy was being sarcastic, in case you're wondering.

my mistake, it was the gs thats sales are rather tame.

dont roll your eyes though because it still doesnt diminish the point about robots selling souless cars.

es, gs, is 2 and a half.

aint hard to confuse em when they dont mean much.

"Is it possible to engineer desire"

Sounds like Toyota is foraying into making sex robots. Maybe their N.A. Chairman wouldn't be in so much trouble if...

"Is it possible to engineer desire"

Sounds like Toyota is foraying into making sex robots. Maybe their N.A. Chairman wouldn't be in so much trouble if...

:rotflmao: