Jeep has always been the most important part of Chrysler. But now its an important part of new car sales in general. Automotive News has been crunching the numbers and has figured out that in the past eleven months, automakers have sold around 780,000 more vehicles than at this same time last year. Out of that, one out of every four was a Jeep.

Jeep has been having a remarkable 2014. The brand has seen its sales sales climb 44 percent in the past year. Brand loyalty has also been rising, with Jeep posting a increase of 16 percent. That puts it right behind Maserati and Mitsubishi according to IHS automotive.

Jeep's massive growth has also been helping out its parent company, Fiat Chrysler Automobiles. The company has seen its sales rise 16 percent in the past year, and its market share grow from 8.7 percent in March 2010 to 13.2 percent now.

“It’s a whole different feeling now. It’s not a rental-car fleet anymore. The consumer is buying our product,” said Chuck Eddy, a Chrysler dealer in Youngstown, Ohio, and chairman of the Chrysler National Dealer Council.

Source: Automotive News (Subscription Required)

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Good News for Jeep, It will be interesting to see how the Cherokee does next year and if the Renegade as well as Patriot and Compass replacement add too or take away from this.

I think for long term growth, reliability will be key.  If the new Cherokee and Renegade hold up, then ppl will want another.

Since 1987, Jeep has always been the most important part most profitable part of Chrysler.

 

FTFY