Volvo's owner, Geely is planning to enter Europe and U.S. in the coming years.

Reuters reports that Geely will building a new crossover based on the Compact Modular Architecture - a platform that Geely and Volvo have been working together. Along with new engine technology, this car will launch in China in 2017. The crossover will then head into several Europe markets a year later, followed by the U.S. in due time.

"With the CMA car, Li wants to tell the world we're ready for the big time. We're ready to break into Europe and the U.S.," a source told Reuters.

The new crossover was designed with the U.S. market in mind. But before Geely plans on sending it to the U.S., it will sell the crossover in Spain, Portugal, Italy, Britain, and Eastern Europe.

"Those markets, Britain in particular, are open to foreign cars, while northern Europe, France and Germany are not," a source said.

While the Chinese market will get a gasoline variant, Europe and the U.S. will get a alternative-fuel model, possibly a plug-in hybrid. The goal with this is to make Geely seen as a maker of affordable, high-tech cars.

"It's an effort to burnish our brand before we bring out more mainstream gasoline-fueled cars to Europe and eventually to the U.S.,"

Source: Reuters

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Interesting... this could be the "family car" brand to compliment the Volvo "premium car" brand... and be just what the doctor ordered for Volvo. 

Decade and a half of persistence.

Interesting... this could be the "family car" brand to compliment the Volvo "premium car" brand... and be just what the doctor ordered for Volvo. 

 

True...maybe priced like Kia?

So stupid name Geely will now enter the US to replace what used to be handled by Kia and Hyundia. The cheap none reliable crap car.

So stupid name Geely will now enter the US to replace what used to be handled by Kia and Hyundia. The cheap none reliable crap car.

 

How would you know?  Sounds like they are going to use Volvo platforms... so I would expect at least Volvo level of quality. 

 

So stupid name Geely will now enter the US to replace what used to be handled by Kia and Hyundia. The cheap none reliable crap car.

 

How would you know?  Sounds like they are going to use Volvo platforms... so I would expect at least Volvo level of quality. 

 

My two experiences with Geely came on company paid trips to train engineers in China and both times I had to shake my head at what would only be considered a China version of a Yugo. If they change and use Volvo then they really have stepped up. I still do not think it will be Volvo quality.