BMW Group U.S. Reports October 2015 Sales

• BMW brand decrease 3.8 percent, YTD up 4.6 percent
• MINI brand sales decrease 22.9 percent, YTD up 10.3 percent

Woodcliff Lake, NJ – November 3, 2015… Sales of BMW brand vehicles decreased 3.8 percent in October for a total of 29,439 compared to 30,602 vehicles sold in October, 2014. Year-to-date, BMW brand is up 4.6 percent from the same period last year with sales of 279,395 vehicles.

 

“Trends in the luxury vehicle market are becoming more evident with the October sales another indicator of how important Sports Activity Vehicles are becoming to our market segment,” said Ludwig Willisch, President and CEO, BMW of North America.  “With the all-new BMW X1 just now going on sale and availability of the always popular X3 and X5 improving, we expect good growth in the final two months of the year.”

 

Notable vehicle sales included the BMW X3 which increased 88.1 percent to 3,028, the BMW X5 increased 27.9 percent to 4,292 and the BMW 2 Series which increased to 1,258 cars.

 

BMW Group Sales

In total, the BMW Group in the U.S. (BMW and MINI combined) reported October sales of 33,526 vehicles, a decrease of 6.6 percent from the 35,902 vehicles sold in the same month a year ago.  Year-to-date, BMW Group sales are up 5.4 percent from the same period last year with 328,456 vehicles sold.

 

MINI Brand Sales

For October, MINI USA reports 4,087 automobiles sold, a decrease of 22.9 percent from the 5,300 sold in the same month a year ago.  Year-to-date, MINI USA sales are 49,061 vehicles, a 10.3 percent increase from the same period last year.

 

Wow... who pulled the plug on Mini?

 

And this is bad for BMW, over 6% down in an overall strong month?

That isn't too good considering nearly the entire automotive market is way up right now.

Mini is a dead in the water brand.  The 3-series still sells like gang busters, so luckily they have that.  I assume those sales are the new 7-series, S-class is killing it.