BMW Group U.S. Reports February 2016 Sales

• BMW brand sales decrease 10.7 percent
• MINI brand sales decrease 23.7 percent

Woodcliff Lake, NJ – March 1, 2016… Sales of BMW brand vehicles decreased 10.7 percent in February for a total of 22,498 compared to 25,201 vehicles sold in February, 2015.  Year-to-date, BMW brand is down 8.2 percent from the same period last year with sales of 40,580 vehicles.

 

Notable vehicle sales include the BMW X1 which increased 60.2 percent, the BMW X3 which increased by 19.5 percent, and the BMW 2 Series which increased by 107.5 percent.

 

“February showed again the accelerating pace of BMW Sports Activity Vehicles is clearly more than a trend with our X models accounting for 45% of sales this past month,” said Ludwig Willisch, President and CEO, BMW of North America.  “With Spring only three weeks away and the travel season on the horizon, the growing success of the 7 Series and the 2 Series also makes us confident there’s more to come.”    

 

BMW Group Sales

In total, the BMW Group in the U.S. (BMW and MINI combined) reported February sales of 25,337 vehicles, a decrease of 12.4 percent from the 28,921 vehicles sold in the same month a year ago.  Year-to-date, BMW Group sales are down 8.7 percent from the same period last year with 46,657 vehicles sold.

 

MINI Brand Sales

For February, MINI USA reports 2,839 automobiles sold, a decrease of 23.7 percent from the 3,720 sold in the same month a year ago.  Year-to-date, MINI USA sales are 6,077 vehicles, a 12.5 percent decrease from the same period last year.

 

Mini had 4 models that totaled 9 sales. Best stat ever.

What's worst is that not only are they losing sales, but they're shifting a good chunk into their least expensive X1 model.

 

If I were them I'd be wondering if the diluted brand image is actually going to cause them to lose business of their more upscale and more prestigious models.

What's worst is that not only are they losing sales, but they're shifting a good chunk into their least expensive X1 model.

 

If I were them I'd be wondering if the diluted brand image is actually going to cause them to lose business of their more upscale and more prestigious models.

 

 

I said this a while back. I see them hurting their image for the sake of sales. It is a prime reason why I have gone on record in denouncing any Cadillac being under $30K.. U simply cannot be prestigious if any average waitress can afford your product. As an owner.. in a few days of a $100K Cadillac.. I simply do not look forward to seeing the Crest on a car purchased for under that amount.. let alone rub elbows with an employee who I pay 4X less than what I make.Sounds effed up.. but the luxury buyer thinks this way