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April 2016: Mazda North American Operations

William Maley
in 2016 Sales Archive

Featured Replies

Mazda Reports Best April since 1995
  • Record April for Mazda3 and Best April for MX-5 since 2009
IRVINE, Calif. (May 03, 2016) – Mazda North American Operations (MNAO) today reported April U.S. sales of 26,195 vehicles, representing an increase of 8.6 percent versus last year. Year-to-date sales through April are 90,838 vehicles.
 
Key April sales notes:
  • Mazda achieved its best April since 1995 with 26,195 vehicles sold. This is an increase of 8.6 percent year-over-year (YOY).
  • Mazda3 has achieved its best April performance ever with 10,722 vehicles sold, an increase of 33.9 percent YOY. This is the first time Mazda3 has ever had more than 10,000 vehicles sold in April.
  • The all-new 2016 MX-5 had an outstanding first month of Spring with 1,086 vehicles sold. This number represents an increase of 182.8 percent YOY and the best April since 2009.
  • SKYACTIV® TECHNOLOGY proves to be the key between performance and fuel efficiency as customers demand a no-compromise solution. More than 96.0 percent of Mazdas sold in April were equipped with SKYACTIV TECHNOLOGY.
  • Mazda reported Certified Pre-Owned (CPO) April sales of 3,392 vehicles, which is the same performance as last year.

 

   

Month-To-Date

Year-To-Date
                               
   

April

  

April

  

%

  

% MTD

April

  

April

  

%

  

% YTD
   

2016

  

2015

  

Change

  

DSR

2016

  

2015

  

Change

  

DSR
                               

Mazda2

  

3

  

21

  

(85.7)%

  

(86.2)%

3

  

249

  

(98.8)%

  

(98.8)%  

Mazda3

  

10,772

  

8,006

  

33.9%

  

29.0%

32,855

  

35,310

  

(7.0)%

  

(7.9)%

Mazda5

  

54

  

436

  

(87.6)%

  

(88.1)%

259

  

4,439

  

(94.2)%

  

(94.2)%

Mazda6

  

3,929

  

4,995

  

(21.3)%

  

(24.3)%

14,212

  

21,393

  

(33.6)%

  

(34.2)%

MX-5 Miata

  

1,086

  

384

  

182.8%

  

172.3%

3,495

  

1,765

  

98.0%

  

96.1%

CX-3

   1,504  

–

  

N/A

  

N/A

6,420

  

–

  

N/A

  

N/A

CX-5

  

8,826

  

8,960

  

(1.5%)

  

(5.1)%

32,433

  

33,252

  

(2.5)%

  

(3.4)%

CX-9

  

71

  

1,321

  

(94.6)%

  

(94.8)%

1,161

  

5,756

  

(79.8)%

  

(80.0)%
                               

Total Vehicles

                              
                               

CARS

  

15,794

  

13,842

  

14.1%

  

9.9%

50,824

  

63,156

  

(19.5)%

  

(20.3)%

TRUCKS

  

10,401

  

10,281

  

1.2%

  

(2.6)%

40,014

  

39,009

  

2.6%

  

1.6%
                               

TOTAL

  

26,195

  

24,123

  

8.6%

  

4.6%

90,838

  

102,165

  

2.6%

  

1.6%
                               

Selling Days

  

27

  

26

        

102

  

101

 

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