September 1, 20169 yr Trucks and Compacts Star as American Honda Reports August Sales Sep 1, 2016 - TORRANCE, Calif. American Honda and Honda Division trucks have best August sales ever Honda CR-V sets 2nd consecutive all-time sales record Honda core models—Civic, Accord and CR-V—each top more than 30,000 sales Honda's smallest vehicles—Fit and HR-V—post largest gains for the brand Refreshed Acura MDX posts 8.1 percent gain to push Acura trucks up 2.5 percent in August American Honda Motor Co., Inc. today reported strong August sales of 149,571 Honda and Acura vehicles, a 3.8 percent decrease over August 2015 due in part to the lack of the Labor Day sales weekend. American Honda trucks set a new August record, rising 4.3 percent on sales of 76,140. Honda Division sales totaled 135,325 units, with Honda trucks also setting an August record, gaining 4.5 percent on sales of 66,802. Acura Division sales were down 7 percent on sales of 14,246 units, also feeling the effects of the lost weekend. However, Acura trucks were up 2.5 percent on sales of 9,338 as new models continued to fill the pipeline. Honda Honda Division's August sales almost matched the same period last year without one of the biggest holiday sales weekends of the year. Despite the handicap, CR-V continued its record-setting ways for the second straight month while all three of the brand's best-selling models (Accord, Civic and CR-V) topped 30,000 units apiece and Honda's compact HR-V and Fit posted major gains. Honda trucks posted a new August record supported by brisk sales of CR-V, HR-V and Ridgeline, while Civic and Fit drove car sales for the brand. Honda trucks set a new August record, rising 4.5 percent with sales of 66,802 units CR-V climbed 5 percent on sales of 36,517 for a 2nd consecutive all-time record HR-V sales jumped 66 percent on sales of 7,580 vehicles Civic and Fit were up 2.4 percent (32,807 sales) and 85.1 percent (5,370 sales) "Our continued success with strong sales of both passenger cars and light trucks demonstrates once again that the key to great sales is great product," said Jeff Conrad, senior vice president and general manager of the Honda Division. "As we continue with our rapid cadence of new models, our focus will remain on selling vehicles one at a time to individual customers." Acura With inventories building for the new 2017 MDX, sales continue to rise as more customers experience the bold new exterior styling and expanded complement of premium features and technologies. Adding a solid result from RDX, Acura truck sales were up 2.5 percent in August, with sedan sales held back in part due to the lost holiday weekend compared to August 2015. MDX sales increased 8.1 percent in August on sales of 5,131 units Acura trucks were up 2.5 percent overall for the month, with 9,338 vehicles sold The new NSX posted 22 sales in August as production continues to ramp up in Acura's new NSX global production facility "It's great to see Acura's Precision Crafted Performance DNA resonate with customers, as the new MDX gives luxury buyers their first taste of our new performance design direction," said Jon Ikeda, vice president and general manager of the Acura division. "Together with the launch of the amazing new NSX, a resurgent Acura Motorsports program and growing intentions from younger buyers, we continue to build strong momentum for the Acura brand." American Honda Vehicle Sales for August 2016 Month-to-Date Year-to-Date August 2016 August 2015 DSR** % Change MoM % Change August 2016 August 2015 DSR** % Change YoY % Change American Honda Total 149,571 155,491 -3.8% -3.8% 1,094,725 1,054,816 3.8% 3.8% Total Car Sales 73,431 82,483 -11.0% -11.0% 564,425 542,210 4.1% 4.1% Total Truck Sales 76,140 73,008 4.3% 4.3% 530,300 512,606 3.5% 3.5% Honda Total Car Sales 68,523 76,281 -10.2% -10.2% 526,962 498,695 5.7% 5.7% Honda Total Truck Sales 66,802 63,897 4.5% 4.5% 460,849 438,806 5.0% 5.0% Acura Total Car Sales 4,908 6,202 -20.9% -20.9% 37,463 43,515 -13.9% -13.9% Acura Total Truck Sales 9,338 9,111 2.5% 2.5% 69,451 73,800 -5.9% -5.9% Total Domestic Car Sales 67,054 81,873 -18.1% -18.1% 524,739 537,277 -2.3% -2.3% Honda Division 62,265 75,859 -17.9% -17.9% 488,231 495,393 -1.4% -1.4% Acura Division 4,789 6,014 -20.4% -20.4% 36,508 41,884 -12.8% -12.8% Total Domestic Truck Sales 76,140 73,008 4.3% 4.3% 530,300 512,601 3.5% 3.5% Honda Division 66,802 63,897 4.5% 4.5% 460,849 438,801 5.0% 5.0% Acura Division 9,338 9,111 2.5% 2.5% 69,451 73,800 -5.9% -5.9% Total Import Car Sales 6,377 610 945.4% 945.4% 39,686 4,933 704.5% 704.5% Honda Division 6,258 422 1,382.9% 1,382.9% 38,731 3,302 1,073.0% 1,073.0% Acura Division 119 188 -36.7% -36.7% 955 1,631 -41.4% -41.4% Total Import Truck Sales 0 0 0.0% 0.0% 0 5 -100.0% -100.0% Honda Division 0 0 0.0% 0.0% 0 5 -100.0% -100.0% Acura Division 0 0 0.0% 0.0% 0 0 0.0% 0.0% MODEL BREAKOUT BY DIVISION Honda Division Total 135,325 140,178 -3.5% -3.5% 987,811 937,501 5.4% 5.4% * ACCORD 30,115 40,931 -26.4% -26.4% 231,415 231,173 0.1% 0.1% * CIVIC 32,807 32,031 2.4% 2.4% 255,599 221,471 15.4% 15.4% CR-Z 222 333 -33.3% -33.3% 1,699 1,895 -10.3% -10.3% * FIT 5,370 2,901 85.1% 85.1% 38,187 42,867 -10.9% -10.9% INSIGHT 9 85 -89.4% -89.4% 62 1,289 -95.2% -95.2% CROSSTOUR 7 930 -99.2% -99.2% 720 6,450 -88.8% -88.8% * CR-V 36,517 34,771 5.0% 5.0% 231,609 229,574 0.9% 0.9% HR-V 7,580 4,567 66.0% 66.0% 51,417 24,617 108.9% 108.9% ODYSSEY 9,992 13,423 -25.6% -25.6% 85,881 88,910 -3.4% -3.4% PILOT 9,269 10,202 -9.1% -9.1% 81,793 88,742 -7.8% -7.8% RIDGELINE 3,437 4 85,825.0% 85,825.0% 9,429 513 1,738.0% 1,738.0% *** Memo: Accord FHEV 890 1,369 -35.0% -35.0% 1,720 9,257 -81.4% -81.4% Memo: Accord PHEV 0 2 -100.0% -100.0% 0 62 -100.0% -100.0% Memo: Civic Hybrid 50 590 -91.5% -91.5% 817 3,317 -75.4% -75.4% Acura Division Total 14,246 15,313 -7.0% -7.0% 106,914 117,315 -8.9% -8.9% ILX 1,172 1,660 -29.4% -29.4% 10,831 11,744 -7.8% -7.8% NSX 22 0 0.0% 0.0% 45 0 0.0% 0.0% RLX / RL 118 187 -36.9% -36.9% 951 1,600 -40.6% -40.6% TL 0 1 -100.0% -100.0% 0 85 -100.0% -100.0% TLX 3,595 4,353 -17.4% -17.4% 25,632 30,055 -14.7% -14.7% TSX 1 1 0.0% 0.0% 4 31 -87.1% -87.1% MDX 5,131 4,747 8.1% 8.1% 34,648 39,144 -11.5% -11.5% RDX 4,207 4,364 -3.6% -3.6% 34,803 34,654 0.4% 0.4% ZDX 0 0 0.0% 0.0% 0 2 -100.0% -100.0% *** Memo: ILX Hybrid 0 1 -100.0% -100.0% 1 20 -95.0% -95.0% Memo: RLX Hybrid 19 34 -44.1% -44.1% 134 181 -26.0% -26.0% Memo: TSX Wagon 0 0 0.0% 0.0% 0 2 -100.0% -100.0% Selling Days 26 26 204 204 **** Hybrid 1,212 2,414 -49.8% -49.8% 4,478 16,021 -72.0% -72.0% * Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate *** Memo line items are included in the respective model total **** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid and NSX
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