October 3, 20169 yr Records Fall Again as American Honda Reports September SalesOct 3, 2016 - TORRANCE, Calif. Honda and Acura brand trucks have best-ever September sales Honda Division posts new overall September sales mark Honda CR-V breezes past previous September best with new record for the month Honda passenger car sales remain strong as Civic lineup continues to grow Acura's refreshed 2017 MDX enjoys robust 14.3 percent increase while RDX gets a new September record American Honda Motor Co., Inc. today reported robust September sales of 133,655 Honda and Acura vehicles, a 0.1 percent decrease from September 2015. American Honda trucks set a new September record, gaining 8.5 percent on sales of 69,069 units. The Honda Division also set a new September mark, gaining 1.5 percent on total sales of 120,842 units, with Honda trucks additionally setting a new September record, rising 8.6 percent on sales of 60,220 vehicles. Acura trucks shared the record bounty as well, with an increase of 8.4 percent on sales of 8,849 units for a new September milestone. Honda Honda cars continued to dominate the retail market in September while Honda trucks set new sales records. The red-hot CR-V reached new heights and the new Ridgeline added still more strength for the Honda brand. Honda Division sales reach new September milestone, gaining 1.5 percent on total sales of 120,842 cars and trucks. Honda trucks set a new September record with an 8.6 percent gain on sales of 60,220 units. CR-V set a new September mark—rising 6.5 percent on sales of 31,884 vehicles. Civic held steady with 28,184 units sold, while Fit was way up over the same month a year ago, leaping 296 percent on sales of 5,068 cars. Accord remained strong, boasting sales of 27,204 units for the month despite a challenging mid-size sedan market. HR-V had a particularly strong September, jumping 48.7 percent on sales of 6,853 units. "The return of a new Civic Hatchback to the Honda brand adds a fresh dimension to an already robust car lineup for 2017," said Jeff Conrad, senior vice president and general manager of the Honda Division. "The expanding 10th generation Civic roster brings new energy to the car side of our business even as our trucks continue with steady gains." Acura Truck sales led the way for the Acura brand with a new September record, and sales of the RDX reached a best-ever September as well. The refreshed MDX also performed strongly, with sales gaining 14.3 percent for the month as its new design continues to gain favor with buyers. TLX continues to strengthen its position and share in the challenging mid-size luxury sedan segment. RDX notched its best September ever, gaining 1.8 percent on sales of 3,919. With the MDX gaining significant market strength, Acura trucks sales increased 8.4 percent overall in September, with 8,849 units sold and a new record for the month. "The success of the refreshed MDX, the first model to showcase the new Acura styling direction, is further validation of Acura's Precision Crafted Performance brand direction," said Jon Ikeda, vice president and general manager of the Acura division. "Step-by-step we are amping up performance as a signature for the brand and a clear point of difference over the competition." American Honda Vehicle Sales for September 2016 Month-to-Date Year-to-Date September 2016 September 2015 DSR** % Change MoM % Change September 2016 September 2015 DSR** % Change YoY % Change American Honda Total 133,655 133,750 -0.1% -0.1% 1,228,380 1,188,566 3.3% 3.3% Total Car Sales 64,586 70,115 -7.9% -7.9% 629,011 612,325 2.7% 2.7% Total Truck Sales 69,069 63,635 8.5% 8.5% 599,369 576,241 4.0% 4.0% Honda Total Car Sales 60,622 63,572 -4.6% -4.6% 587,584 562,267 4.5% 4.5% Honda Total Truck Sales 60,220 55,474 8.6% 8.6% 521,069 494,280 5.4% 5.4% Acura Total Car Sales 3,964 6,543 -39.4% -39.4% 41,427 50,058 -17.2% -17.2% Acura Total Truck Sales 8,849 8,161 8.4% 8.4% 78,300 81,961 -4.5% -4.5% Total Domestic Car Sales 58,310 69,566 -16.2% -16.2% 583,049 606,843 -3.9% -3.9% Honda Division 54,448 63,198 -13.8% -13.8% 542,679 558,591 -2.8% -2.8% Acura Division 3,862 6,368 -39.4% -39.4% 40,370 48,252 -16.3% -16.3% Total Domestic Truck Sales 69,069 63,635 8.5% 8.5% 599,369 576,236 4.0% 4.0% Honda Division 60,220 55,474 8.6% 8.6% 521,069 494,275 5.4% 5.4% Acura Division 8,849 8,161 8.4% 8.4% 78,300 81,961 -4.5% -4.5% Total Import Car Sales 6,276 549 1,043.2% 1,043.2% 45,962 5,482 738.4% 738.4% Honda Division 6,174 374 1,550.8% 1,550.8% 44,905 3,676 1,121.6% 1,121.6% Acura Division 102 175 -41.7% -41.7% 1,057 1,806 -41.5% -41.5% Total Import Truck Sales 0 0 0.0% 0.0% 0 5 -100.0% -100.0% Honda Division 0 0 0.0% 0.0% 0 5 -100.0% -100.0% Acura Division 0 0 0.0% 0.0% 0 0 0.0% 0.0% MODEL BREAKOUT BY DIVISION Honda Division Total 120,842 119,046 1.5% 1.5% 1,108,653 1,056,547 4.9% 4.9% * ACCORD 27,204 33,641 -19.1% -19.1% 258,619 264,814 -2.3% -2.3% * CIVIC 28,184 28,278 -0.3% -0.3% 283,783 249,749 13.6% 13.6% CR-Z 165 310 -46.8% -46.8% 1,864 2,205 -15.5% -15.5% * FIT 5,068 1,279 296.2% 296.2% 43,255 44,146 -2.0% -2.0% INSIGHT 1 64 -98.4% -98.4% 63 1,353 -95.3% -95.3% CROSSTOUR 5 777 -99.4% -99.4% 725 7,227 -90.0% -90.0% * CR-V 31,884 29,925 6.5% 6.5% 263,493 259,499 1.5% 1.5% HR-V 6,853 4,608 48.7% 48.7% 58,270 29,225 99.4% 99.4% ODYSSEY 8,954 9,924 -9.8% -9.8% 94,835 98,834 -4.0% -4.0% PILOT 9,206 10,238 -10.1% -10.1% 90,999 98,980 -8.1% -8.1% RIDGELINE 3,318 2 165,800.0% 165,800.0% 12,747 515 2,375.1% 2,375.1% *** Memo: Accord FHEV 1,160 854 35.8% 35.8% 2,880 10,111 -71.5% -71.5% Memo: Accord PHEV 0 0 0.0% 0.0% 0 62 -100.0% -100.0% Memo: Civic Hybrid 38 613 -93.8% -93.8% 855 3,930 -78.2% -78.2% Acura Division Total 12,813 14,704 -12.9% -12.9% 119,727 132,019 -9.3% -9.3% ILX 916 1,614 -43.2% -43.2% 11,747 13,358 -12.1% -12.1% NSX 38 0 0.0% 0.0% 83 0 0.0% 0.0% RLX / RL 102 174 -41.4% -41.4% 1,053 1,774 -40.6% -40.6% TL 0 1 -100.0% -100.0% 0 86 -100.0% -100.0% TLX 2,908 4,753 -38.8% -38.8% 28,540 34,808 -18.0% -18.0% TSX 0 1 -100.0% -100.0% 4 32 -87.5% -87.5% MDX 4,930 4,313 14.3% 14.3% 39,578 43,457 -8.9% -8.9% RDX 3,919 3,848 1.8% 1.8% 38,722 38,502 0.6% 0.6% ZDX 0 0 0.0% 0.0% 0 2 -100.0% -100.0% *** Memo: ILX Hybrid 0 2 -100.0% -100.0% 1 22 -95.5% -95.5% Memo: RLX Hybrid 24 26 -7.7% -7.7% 158 207 -23.7% -23.7% Memo: TSX Wagon 0 0 0.0% 0.0% 0 2 -100.0% -100.0% Selling Days 25 25 229 229 **** Hybrid 1,426 1,869 -23.7% -23.7% 5,904 17,890 -67.0% -67.0% * Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate *** Memo line items are included in the respective model total **** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX
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