March 2017: Mazda North American Operations

William Maley · 2017-04-03T17:12:04+00:00

Mazda Sales Increase 4.9 Percent in March Fourth-Generation MX-5 Miata Records Best-Ever Sales Month IRVINE, Calif., April 3, 2017 /PRNewswire/ -- Mazda North American Operations today reported March U.S. sales of 24,549 vehicles, representing an increase of 4.9 percent versus March of last year. With an equal amount of selling days in 2017 as in 2016, year-to-date sales through March are up 6.8 percent versus last year, with 69,071 vehicles sold. Key March sales notes: The Mazda MX-5 posted its best March since 2008 with 1,345 vehicles sold. Combined MX-5 RF and soft top sales are up 23.4 percent year-over-year, representing the fourth-generation MX-5's best-ever sales month since going on sale in June 2015. Mazda CX-9 roared to an impressive March, recording 2,550 sales. With a 2079.5-percent YOY increase, this represents CX-9's best March since 2013. Sales of the outgoing 2016.5 CX-5 recorded a modest 5.5-percent decline with 8,470 vehicles sold. The all-new 2017 CX-5 began arriving at dealerships nationwide during the last week in March. Total sales of Mazda's CX crossover SUV line, including the CX-3, CX-5 and CX-9, were up 13.3 percent YOY with 12,271 vehicles sold in the month of March. When making purchase decisions regarding crossover SUVs, a majority of Mazda customers continue to choose the AWD option, with 62.2 percent of CX-line vehicles sold in March being equipped with predictive i-ACTIV All-Wheel Drive. Month-To-Date Year-To-Date March March % % MTD March March % % YTD 2017 2016 Change DSR 2017 2016 Change DSR Mazda2 - - N/A N/A - - N/A N/A Mazda3 7,137 7,307 (2.3)% (2.3)% 20,606 22,133 (6.9)% (6.9)% Mazda5 2 75 (97.3)% (97.3)% 5 205 (97.6)% (97.6)% Mazda6 3,794 4,094 (7.3)% (7.3)% 10,692 10,283 4.0% 4.0% MX-5 Miata 1,345 1,090 23.4% 23.4% 3,382 2,409 40.4% 40.4% CX-3 1,251 1,748 (28.4)% (28.4)% 3,714 4,917 (24.5)% (24.5)% CX-5 8,470 8,965 (5.5)% (5.5)% 24,374 23,607 3.2% 3.2% CX-9 2,550 117 2079.5% 2079.5% 6,298 1,090 477.8% 477.8% Total Vehicles CARS 12,278 12,566 (2.3)% (2.3)% 34,685 35,030 (1.0)% (1.0)% TRUCKS 12,271 10,830 13.3% 13.3% 34,386 29,614 16.1% 16.1% TOTAL 24,549 23,396 4.9% 4.9% 69,071 64,644 6.8% 6.8% Selling Days 27 27 75 75

April 3, 20178 yr

Mazda Sales Increase 4.9 Percent in March

Fourth-Generation MX-5 Miata Records Best-Ever Sales Month

IRVINE, Calif., April 3, 2017 /PRNewswire/ -- Mazda North American Operations today reported March U.S. sales of 24,549 vehicles, representing an increase of 4.9 percent versus March of last year. With an equal amount of selling days in 2017 as in 2016, year-to-date sales through March are up 6.8 percent versus last year, with 69,071 vehicles sold.

Key March sales notes:

The Mazda MX-5 posted its best March since 2008 with 1,345 vehicles sold. Combined MX-5 RF and soft top sales are up 23.4 percent year-over-year, representing the fourth-generation MX-5's best-ever sales month since going on sale in June 2015.
Mazda CX-9 roared to an impressive March, recording 2,550 sales. With a 2079.5-percent YOY increase, this represents CX-9's best March since 2013.
Sales of the outgoing 2016.5 CX-5 recorded a modest 5.5-percent decline with 8,470 vehicles sold. The all-new 2017 CX-5 began arriving at dealerships nationwide during the last week in March.
Total sales of Mazda's CX crossover SUV line, including the CX-3, CX-5 and CX-9, were up 13.3 percent YOY with 12,271 vehicles sold in the month of March. When making purchase decisions regarding crossover SUVs, a majority of Mazda customers continue to choose the AWD option, with 62.2 percent of CX-line vehicles sold in March being equipped with predictive i-ACTIV All-Wheel Drive.

	Month-To-Date				Year-To-Date

	March	March	%	% MTD	March	March	%	% YTD
	2017	2016	Change	DSR	2017	2016	Change	DSR

Mazda2	-	-	N/A	N/A	-	-	N/A	N/A
Mazda3	7,137	7,307	(2.3)%	(2.3)%	20,606	22,133	(6.9)%	(6.9)%
Mazda5	2	75	(97.3)%	(97.3)%	5	205	(97.6)%	(97.6)%
Mazda6	3,794	4,094	(7.3)%	(7.3)%	10,692	10,283	4.0%	4.0%
MX-5 Miata	1,345	1,090	23.4%	23.4%	3,382	2,409	40.4%	40.4%
CX-3	1,251	1,748	(28.4)%	(28.4)%	3,714	4,917	(24.5)%	(24.5)%
CX-5	8,470	8,965	(5.5)%	(5.5)%	24,374	23,607	3.2%	3.2%
CX-9	2,550	117	2079.5%	2079.5%	6,298	1,090	477.8%	477.8%

Total Vehicles

CARS	12,278	12,566	(2.3)%	(2.3)%	34,685	35,030	(1.0)%	(1.0)%
TRUCKS	12,271	10,830	13.3%	13.3%	34,386	29,614	16.1%	16.1%

TOTAL	24,549	23,396	4.9%	4.9%	69,071	64,644	6.8%	6.8%


Selling Days	27	27			75	75

March 2017: Mazda North American Operations

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