Genesis is slowly building out its lineup of vehicles with a compact sedan called the G70 coming soon, along with a variety of SUVs and a coupe. We now have an idea of the possible names for these upcoming models.

Motor Authority has found various trademark filings done by Genesis for the United States Patent and Trademark Office. First up, Genesis has filed trademarks on GV60, GV70, and GV80. This is for their upcoming lineup of SUVs which first saw previewed the GV80 concept earlier this year at New York. Genesis has said their SUVs will use GV and a number for naming. 

We know that Genesis is working on a coupe that is due to arrive in 2020 and it could be wearing a GT nameplate. Genesis has filed trademark applications for GT60, GT70, GT80, and GT90.

Finally, Motor Authority found a filing for the G60 trademark. This could possibly hint at a subcompact model of some sort.

As with all stories dealing with trademarks, this doesn't mean vehicles will appear with these names. But we can count on some of the GV names appearing on future models.

Source: Motor Authority

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A bunch of CUVs from Genesis is not surprising.  But a bunch of coupes from Genesis may not be wise simply because the sales are not there anymore.  One luxury compact and one subcompact sedan make Genesis look like it is chasing Lexus or Buick, although I have no idea why they would do that.

Luxury segment coupes still sell, albeit in smaller numbers than sedans....Audi has one, BMW has 3, Lexus has 2, MB has several...got to have some if they are serious at luxury, along with convertibles eventually...

Edited July 17, 20177 yr by Cubical-aka-Moltar

They could do a coupe, if it is in the $30-45k range.  Make it nicer than a Camaro or Mustang, but cheap than the German sport coupes.  

I hate their naming scheme though, it is so boring, so generic, so copy cat, it sparks no emotion.  At least Kia called their car the "Stinger" that sounds aggressive and interesting.  GT60 is snooze button all day long. 

This brand needs at least 3 crossovers to have any chance at survival.

15 hours ago, smk4565 said:

They could do a coupe, if it is in the $30-45k range.  Make it nicer than a Camaro or Mustang, but cheap than the German sport coupes.  

I hate their naming scheme though, it is so boring, so generic, so copy cat, it sparks no emotion.  At least Kia called their car the "Stinger" that sounds aggressive and interesting.  GT60 is snooze button all day long. 

This brand needs at least 3 crossovers to have any chance at survival.

Yes your just stating the obvious, bunch of CUV's, a sedan, coupe and they have the segment covered. Nothing new or surprising about this.

Now if they said the whole product line was Hybrid or EV only, that would be newsworthy and interesting.

So Genesis wants to become the Korean Lexus.  Good luck to that.