BMW Group U.S. Reports July 2017 Sales

• BMW brand sales decrease 14.8 percent
• MINI brand sales decrease 7.9 percent

Woodcliff Lake, NJ - August 1, 2017... Sales of BMW brand vehicles decreased 14.8 percent in July for a total of 21,965 compared to 25,777 vehicles sold in July 2016. Year-to-date, the BMW brand is down 4.6 percent in the U.S. on sales of 171,051 vehicles compared to 179,213 sold in the first seven months of 2016.

Notable vehicle sales in July include the BMW 4 Series which increased 31.1 percent to 2,866 cars, the BMW 5 Series which increased 12.4 percent to 3,713 vehicles, and the BMW X5 which increased 8.8 percent to 2,986 vehicles.

“Sedans made something of a comeback in July even as the dog days and summer vacations had their effect on the pace of business,” said Bernhard Kuhnt, President and CEO, BMW of North America. “The new BMW 5 Series continues gaining as availability improves. The highly popular BMW X3 is now undergoing model changeover and we are looking forward to the market launch of the all-new model later this year.”

BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported July sales of 26,363 vehicles, a decrease of 13.7 percent from the 30,551 vehicles sold in the same month a year ago. Year-to-date, BMW Group sales are down 5.5 percent on sales of 197,654 vehicles in the first seven months of 2017 compared to 209,131 in the same period in 2016.

MINI Brand Sales
For July, MINI USA reported 4,398 automobiles sold, a decrease of 7.9 percent from the 4,774 sold in the same month a year ago. Year-to-date, MINI USA reported a total of 26,603 automobiles sold, a decrease of 11.1 percent from 29,918 automobiles sold in the first seven months of 2016.

This is absolutely not surprising...

What is surprising is their SUVs didn't go up much, sort of mixed results there.  The sedans are getting beat on except for the 5-series which is new and last July they were probably buying out the old model.

24 minutes ago, smk4565 said:

What is surprising is their SUVs didn't go up much, sort of mixed results there.  The sedans are getting beat on except for the 5-series which is new and last July they were probably buying out the old model.

They are having an existential crisis, methinks.

MtM in cars, down 20%!

6 hours ago, balthazar said:

MtM in cars, down 20%!

Given their lack of passion, I am surprised it is only 20.