Posted November 1, 20177 yr Cars Take Lead Role in American Honda October Sales Gains Nov 1, 2017 - TORRANCE, Calif. Civic leads strong month for Honda car sales, setting new October record with 15 percent gain All-new 2018 Accord helps America's best-selling midsize car to strong month Honda Pilot gains 18.5 percent, supported by increased production volume Acura MDX has strong month with sales of 5,287 based on increased production American Honda Motor Co., Inc. today reported October sales of 127,353 Honda and Acura vehicles, an increase of 0.9 percent vs. October 2016. With strong sales of passenger cars, Honda Division reported an increase of 1.2 percent on sales of 114,655. Acura Division sales were down slightly at 1.3 percent on sales of 12,698 vehicles. Honda Honda delivered another strong month with passenger car sales playing the lead role. Civic outpaced the market again with another double-digit gain while Accord, strengthened by the debut of the all-new 2018 model, gained 4.7 percent in October. Increased production of Pilot also paid dividends as sales climbed 18.5 percent for the month. Elsewhere in the truck lineup, tight supplies of key model trims checked sales growth. Honda car sales gained 6.3 percent in October, with 60,283 units sold. Civic sales climbed 15 percent on sales of 30,319 for the month, a new October record. Accord posted 26,740 sales, up 4.7 percent with the debut of the all-new 2018 model, with 2.0T and Hybrid variants yet to launch. Pilot sales gained notably in October for the second straight month, with sales up 18.5 percent on sales of 10,285. "With key competitors resorting to aggressive discounting and heavy incentives even on new models, Honda is riding the growing momentum of a robust product lineup boosted by the all-new Accord," said Jeff Conrad, senior vice president of the Automobile Division of American Honda. "As the rollout of the new 2018 Accord continues, we're focused on a strong finish to 2017 and a fourth consecutive year of record sales." Acura Acura sales were led by MDX, which gained again as it benefitted from higher production volume with the complete shift of production to the East Liberty Plant in Ohio. And while sedan and RDX sales were challenged by the aggressive incentives by competitors, the NSX had its best sales month since going on sale in 2016 with a 30 percent gain in October. MDX sales were up 4.7 percent in October, with 5,287 units sold. RLX sales are climbing, helped more significantly by the RLX Sport Hybrid as it continues to gain recognition. RLX gained 6.5 percent on sales of 99 units. ILX sales were up 2.6 percent on sales of 1,025 vehicles. "We're pleased to see the higher inventory from the move of Acura MDX production quickly result in stronger sales," said Jon Ikeda, vice president & general manager of the Acura division. "With the redesigned RLX ready to hit the market in the coming days sporting a strong expression of the new Acura design direction, we'll look to close 2017 with stronger sedan sales." American Honda Vehicle Sales for October 2017 Month-to-Date Year-to-Date October 2017 October 2016 DSR** % Change MoM % Change October 2017 October 2016 DSR** % Change YoY % Change American Honda Total 127,353 126,161 5.0% 0.9% 1,358,956 1,354,541 0.3% 0.3% Total Car Sales 64,162 60,592 10.1% 5.9% 677,343 689,603 -1.8% -1.8% Total Truck Sales 63,191 65,569 0.2% -3.6% 681,613 664,938 2.5% 2.5% Honda Total Car Sales 60,283 56,719 10.5% 6.3% 636,700 644,303 -1.2% -1.2% Honda Total Truck Sales 54,372 56,573 0.0% -3.9% 595,432 577,642 3.1% 3.1% Acura Total Car Sales 3,879 3,873 4.2% 0.2% 40,643 45,300 -10.3% -10.3% Acura Total Truck Sales 8,819 8,996 2.0% -2.0% 86,181 87,296 -1.3% -1.3% Total Domestic Car Sales 58,334 52,819 14.9% 10.4% 572,628 635,868 -9.9% -9.9% Honda Division 54,554 49,039 15.7% 11.2% 532,907 591,718 -9.9% -9.9% Acura Division 3,780 3,780 4.0% 0.0% 39,721 44,150 -10.0% -10.0% Total Domestic Truck Sales 63,191 65,569 0.2% -3.6% 681,613 664,938 2.5% 2.5% Honda Division 54,372 56,573 -0.0% -3.9% 595,432 577,642 3.1% 3.1% Acura Division 8,819 8,996 2.0% -2.0% 86,181 87,296 -1.3% -1.3% Total Import Car Sales 5,828 7,773 -22.0% -25.0% 104,715 53,735 94.9% 94.9% Honda Division 5,729 7,680 -22.4% -25.4% 103,793 52,585 97.4% 97.4% Acura Division 99 93 10.7% 6.5% 922 1,150 -19.8% -19.8% Total Import Truck Sales 0 0 0.0% 0.0% 0 0 0.0% 0.0% Honda Division 0 0 0.0% 0.0% 0 0 0.0% 0.0% Acura Division 0 0 0.0% 0.0% 0 0 0.0% 0.0% MODEL BREAKOUT BY DIVISION Honda Division Total 114,655 113,292 5.3% 1.2% 1,232,132 1,221,945 0.8% 0.8% * ACCORD 26,740 25,551 8.8% 4.7% 277,542 284,170 -2.3% -2.3% * CIVIC 30,319 26,359 19.6% 15.0% 314,699 310,142 1.5% 1.5% CLARITY 34 0 0.0% 0.0% 566 0 0.0% 0.0% CR-Z 18 168 -88.9% -89.3% 669 2,032 -67.1% -67.1% * FIT 3,172 4,641 -28.9% -31.7% 43,221 47,896 -9.8% -9.8% INSIGHT 0 0 0.0% 0.0% 3 63 -95.2% -95.2% CROSSTOUR 0 1 -100.0% -100.0% 5 726 -99.3% -99.3% * CR-V 27,773 30,306 -4.7% -8.4% 308,706 293,799 5.1% 5.1% HR-V 6,304 6,596 -0.6% -4.4% 80,338 64,866 23.9% 23.9% ODYSSEY 7,301 7,622 -0.4% -4.2% 82,610 102,457 -19.4% -19.4% PILOT 10,285 8,677 23.3% 18.5% 94,488 99,676 -5.2% -5.2% RIDGELINE 2,709 3,371 -16.4% -19.6% 29,285 16,118 81.7% 81.7% *** Memo: Accord FHEV 1,832 1,296 47.0% 41.4% 19,262 4,176 361.3% 361.3% Memo: Civic Hybrid 2 14 -85.1% -85.7% 62 869 -92.9% -92.9% Acura Division Total 12,698 12,869 2.6% -1.3% 126,824 132,596 -4.4% -4.4% ILX 1,025 999 6.7% 2.6% 10,098 12,746 -20.8% -20.8% NSX 87 67 35.0% 29.9% 442 150 194.7% 194.7% RLX / RL 99 93 10.7% 6.5% 922 1,146 -19.5% -19.5% TLX 2,668 2,714 2.2% -1.7% 29,181 31,254 -6.6% -6.6% TSX 0 0 0.0% 0.0% 0 4 -100.0% -100.0% MDX 5,287 5,052 8.8% 4.7% 43,469 44,630 -2.6% -2.6% RDX 3,532 3,944 -6.9% -10.4% 42,712 42,666 0.1% 0.1% *** Memo: ILX Hybrid 0 0 0.0% 0.0% 0 1 -100.0% -100.0% Memo: RLX Hybrid 26 13 108.0% 100.0% 187 171 9.4% 9.4% Memo: TSX Wagon 0 0 0.0% 0.0% 0 0 0.0% 0.0% Memo: MDX Hybrid 203 0 0.0% 0.0% 1,278 0 0.0% 0.0% Selling Days 25 26 255 255 **** Hybrid 2,168 1,558 44.7% 39.2% 21,903 7,462 193.5% 193.5% * Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate *** Memo line items are included in the respective model total **** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX
November 9, 20177 yr Fuel prices going up and a general lack of good paying jobs for College graduates is probably fueling the rise of the Civic.
