The brand's average transaction price has risen 25 percent in the last five years to $54,488 per vehicle sold in 2017 — making it among the best in the luxury segment, which last year averaged $48,752, according to J.D. Power and Associates.

Cadillac's pricing gains reflect in part a smaller volume base, coming amid a 14 percent decline in U.S. sales since 2013. Still, they offer some validation for the strategy espoused by brand President Johan de Nysschen, who has been steadfast in stressing the brand's global long-term health over near-term volume and market share gains in the U.S.

A big element of that strategy is Project Pinnacle, a retail program intended to improve the brand by overhauling the retail network with restructured incentives and stricter performance requirements. MORE AT AUTONEWS

Jesus. The CTS is seriously helping out. Gotta wonder what Caddy would be averaging if it had a more fleshed out upper line-up. The numbers for the CT6 are absent.. but best believe they are higher than the CTS's

You can clearly see the baby boomers versus the Gen X's in difference of auto purchases. 

XTS is steady but nothing to focus on compared to the rest of the lineup.

Excited to see it becoming that true Luxury line only.

This is fantastic news, actually.

I heard the CT6 is much higher than the CTS.. for obvious reasons... around $70K

 

That's good, BMW especially has flooded itself with cheap 320i leases and i3's and i8's it can't sell.

 

Mercedes looks to be the big bogey that Cadillac has to take on, Audi being the new German underdog in chief....again.

 

Lexus is the LC and LS and nothing else right now. The RX is the prescription to luxury like Toyota SUVyndrome.