Daimler EQ EV Onslaught of Trademarks

Daimler filed this week multiple trademarks on top of a large amount at the end of last week in regards to their EQ electric auto line up. This also covers the EQC which is for the electric crossover versions. Seems according to Wolfgang Wurth, we will see an EQA, EQB, EQE and EQS in the car lineup. Then we have the EQC lineup of Crossovers.

Then you have the latest filing for a new AMG Performance Unit which is clearly defined as an Electric vehicle.

Daimler also has like BMW stated they will have wireless charging pads that can charge 100 kilometers every 5 minutes which is 62 miles for those understanding standard only. This means a 20 min to recharge the 400 kilometer or 248 miles battery pack.

Yet with this news of Daimlers world wide push on the EV front with their EQ product line you have the opposite news from Fortune that Chery auto manufacturing of China has filed a complaint with the Chinese trademark office about Mercedes-benz use of the EQ as it is too similar to their eQ that they have used for the last couple of years. If Chinese trademark bars Daimler from using the EQ name in China, this could throw wrinkles in Daimlers plan to have a world wide EQ EV auto brand that is global and not end up having to deal with multiple names.

The future is a disruptive one that will be interesting to watch as we truly hit a global platform of selling products.

Justia Trademarks site

The Drive Story

Daimler EQ site

Fortune Story

Not sure what the difference between an S500, S520, S550, S560 can be.  I think they just trademarked everything to have it.   EQ C is a crossover, EQ A is a small hatchback, EQ S is a full size sedan, EQ E must be a sedan, not sure what EQ B is, but they need more crossovers in this EV line, and at some point everything will be EV and they will have to merge the gas and EV lines back together.