Auto Dealership Websites, Winning your Purchase

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1. When buying an auto, I expect the following functions from the dealerships website.
- Payment Calculator
  
  0
- Credit Application
  
  0
- Carfax
  
  0
- Inventory Search
  
  0
- Test Drive Scheduler
  
  0
- All of the Above
  
  1

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Posted July 11, 20186 yr

Auto Dealership Websites, Winning your Purchase

According to a Cox Automotive survey, 83% of auto consumers prefer at least one online function from a dealerships website and 85% are more likely to buy from a dealership that allows website users to digitally buy a vehicle even if they do not currently opt to complete the whole purchase online.

The importance of the website today compared to the early 90's when people might be more likely to balk at spending money on a website with features like this is making a drastic change in how consumers shop.

How do you feel about shopping for an auto via the dealerships website?

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