7 hours ago, surreal1272 said:

So their gimmick is to offer them at fire sale prices. Kind of proves my point about them versus the competition. To pretend otherwise is a bit foolish. 

No one is pretending... but for ppl who possibly do not care for the latest in automotive fashion, but need a workhorse primarily...

They don't offer incentives, they just price them low to begin with. 

On 1/25/2019 at 8:20 PM, surreal1272 said:

Why anyone would choose a Frontier over a Tacoma or the GM twins is beyond me.

Good, solid, basic truck. No nonsense.  It's also a plus that they ride really well for a truck and have a comfortable if sparse interior.  I can see the appeal. 

On 1/27/2019 at 11:27 AM, surreal1272 said:

So their gimmick is to offer them at fire sale prices. Kind of proves my point about them versus the competition. To pretend otherwise is a bit foolish. 

It's an older truck with older pricing. They just never raised prices when the new trucks came on the market.  Means they can keep moving them.   I'm sure they're still profitable at that price point since the tooling is long ago paid for.