October 18, 20196 yr As part of General Motors' tentative agreement with the United Auto Workers, there is a planned $3 billion investment into the Detroit-Hamtramck plant to make electric trucks, SUVs, and vans. The program, called BT1 is part of a larger $7.7 billion investment in GM's plants over the next four years. The BT1 program includes an electric truck for GMC and an electric SUV for Cadillac for the 2023 model year. But before that happens, in 2021 a low volume BT1 pickup will start production under a different brand while a performance truck follows in 2022, and then an electric SUV in 2023. Rumor has it that these low volume BT1 vehicles could be sold under the Hummer brand, not used since 2010, but that decision has not been finalized. If GM did bring the Hummer brand back as an EV brand, it would have instant name brand recognition and a leg up on rival startup Rivian who has a truck due out in 2020. GM would not need to spend as much money to market the brand. The vehicles on the new BT1 platform would use a "skateboard" architecture that bundles the batteries and electric motor together. The architecture is highly flexible allowing GM to build vehicles in front, rear, or all-wheel drive configurations. View full article
October 18, 20196 yr This is exciting, while as a Separate brand to me does not make sense compared to a Hummer package on the GMC brand.
October 18, 20196 yr Glad to read this experiment won't be attached to a bread and butter brand. "Hummer" does fit as an EV nom de plume.
October 19, 20196 yr Hummer as an EV brand is a nice rebrand for a brand that trolled and angered environmentalists for almost 15 years. Will GM be smart enough to make Electra the car/CUV EV brand?!
October 19, 20196 yr The HUMVEE(E)? I know the H2 wasn't the H1 or HUMVEE, but would still be funny to see the eco-terrorists internally combust and burst into flames like all the Hummer H2's they've burned up
October 19, 20196 yr On 10/18/2019 at 3:18 PM, dfelt said: This is exciting, while as a Separate brand to me does not make sense compared to a Hummer package on the GMC brand. "Hummer package" "Leaking like a punched dike" You and your innuendo's Edited October 19, 20196 yr by USA-1
October 20, 20196 yr 16 hours ago, USA-1 said: "Hummer package" "Leaking like a punched dike" You and your innuendo's ?♂️ What do you expect, I work in the High Tech Industry. We are all about the innuendo's! After all after this we get VR Hummer Packages!
October 21, 20196 yr Interesting. As long as they don't stick that sluggish Inline 5 in it.... Man, was our H3 slow. I ended up giving it to my wife.
October 21, 20196 yr 40 minutes ago, jry said: Interesting. As long as they don't stick that sluggish Inline 5 in it.... Man, was our H3 slow. I ended up giving it to my wife. That engine is long gone....
October 21, 20196 yr Author 3 hours ago, jry said: Interesting. As long as they don't stick that sluggish Inline 5 in it.... Man, was our H3 slow. I ended up giving it to my wife. That was a good engine in the Colorado and Canyon... but the H3 was too much for it.
October 21, 20196 yr It was smooth enough. Audi did a much better job with their I5, at least with acceleration....
October 21, 20196 yr Won't work as a brand, too niche and too much of a bad reputation. I think a single "Hummer" model sold as a GMC Hummer that is their version of the Wrangler with a turbo 4 and a turbo 4 hybrid option could work.
October 22, 20196 yr this genius idea brought to you by the same people who think newton metres is a viable branding scheme
October 22, 20196 yr Author 18 hours ago, FAPTurbo said: this genius idea brought to you by the same people who think newton metres is a viable branding scheme It makes more sense than a 4-cylinder being badged 45 while a 6-cylinder is badged 43.
Join the conversation
You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.