"I think there's a lot of equity in Escalade. I'd like to explore the notion of other vehicles that would carry that brand name," said senior vice president of global Cadillac, Bob Ferguson.
Brand name??? Cadillac is your BRAND. Escalade is the MODEL. And Drew's comparison to Oldsmobile's mis-application of Cutlass to EVERYTHING is very apt. It was a huge mistake. Just as applying the Escalade model name to another model would be a mistake. Who the hell is running things up there and where do they find these idiots?!?