For all the nay-sayers, this is exactly what Chevy needs. Designs that polarize will enstill that "gotta have" feeling, especially to the core customer base that would be shopping mid size trucks. Hopefully the powers that be will not ponder this design to long. If they do, we will end up with some watered-down, P.O.S. wonder bread design custom taylored to apease some idiotic focus group. Sure a tamer version of the truck won't offend anyone, but nobody would feel passionate about it either. Please Chevy, don't step on the designers toes!!!