^^^I thought the same thing, especially when you look at most of the people whom actually buy HSVs: tradesmen and small trade business owners (fabricators and the like). Most are 40s-50s, but I guess you sell aspiration to older people by letting them think this will somehow make them younger.
I love the wagons. Can't wait for the VE wagon as otherwise I will end up getting an SUV (Captiva). Just for the record, I hate SUV's as daily drivers in the City. They have become a rash here (in Oz). We didn't even use the term unti labout 4 years ago.