well, i would get in tune with the nascar fans on one idea. the tagline, "The Car of Tomorrow, Today." with Chevy having so much success in Nascar, you have to take advantage of this. remember, America loves winners. with Chevy winning at least 10 of the first 12 races, how can you not expand on this.
My 2nd idea would focus on the corvette and new camaro. this is what i call my "legends" idea. i would show the '60's trans am series camaro and then morph the vintage footage into footage of todays new camaro on the test track with a voice over stating the performance numbers of either the z28 or SS trim car. for the corvette, i would show the corvette thru the years. almost like cadillac did on that one commercial from the first caddy to the XLR. talk about how this is the most advanced, best handling, best performing vette of all time. that statement should apply to all the various model vettes shown. at the end, show a teen, who's a future driver walking by the showroom and staring at the vette. tagline, "the legend continues."
i think the truck ads are great! i wouldn't touch them.