So I’m back from 2 days of walking around the press preview days at NAIAS and....well Im very happy to be sitting down. Press days are a complete mad house. The best thing I can think to compare it to is high school. Did you ever have one class all the way on one side of the building...then the bell rings to go to the next class and your next class is allllll the way on the other side of the building. You only have a few minutes to get there and the hallways are packed with other students. Now imagine there are almost 7000 other students and you are all trying to get to the SAME classroom! You really start to feel like a cattle herd by the end of the day.
Anyhow, I guess I ‘ll just write about the things that stand out in my mind. Haha I imagine no one really cares what I have to say, but I’ve been talking about it with so many people now that I feel like writing it down.
Press Conferences
Most of the companies still aren’t doing these well. I hate to say it, but with the exception of the Camaro P.C., GM is still doing very poorly here. The Enclave P.C. was just really unfortunate. You had 4 execs talking about all this crap that wasn’t directly related to the Enclave. The woman in the red dress did not look human. I had to look at her through a zoom lens to make sure she wasn’t a Disney animatronic robot. Even then I wasn’t totally sure she was human. The whole thing just seemed VERY unrehearsed. The end was worst, the exec seemed unsure what to say or if it was even over. Just sort of an “oh uh...come and look at the car now I guess...is there more on the tele-prompter for me?”
Ford’s also were not too great. Lots of ideological talk and not enough about the cars specifically. The music during Aston Martin’s P.C. was about to put the arena to sleep. Not the way to get people excited about your cars.
DCX is about the only company that knows how to do a P.C. They seem to be the only ones really trying to have a sense of humor and showmanship. They drove a damn Jeep through thick, plate glass! It wasn't fake hollywood glass! That said, the Eva Longoria thing was a total disaster! She flubbed almost all her lines and looked like she had no idea what she was doing there...but....it was somehow funny I guess we were all just laughing AT her. Then you have Deiter. He’s the perfect guy to be your CEO out pitching your product to the masses. His personality just makes him far and away a much more likable guy than Bill Ford or Wagoner. LaSorda also appears like he’s got the right personality to be a good frontman for Chrysler. Time will tell. OK, onto the cars...
Camaro Concept
OK let’s just get to Camaro right away. You don’t need me to tell you the car is hot. The front 3/4 view of this car is the definition of menacing. Before I left the show floor I went back over to Camaro one more time and the whole area was mostly empty and quiet. I looked at the front 3/4 again and I almost heard a growling sound in my head. Im not sure the car isn’t a little too wide? The interior is maybe the one downfall. This is a very “concepty” interior. Most of this would never see production. The seats worked well though, with the accent color stitching looking really nice. Its amazing how a small detail like stitching can really make something work. The door panels were also working pretty well. I think the only negatives on exterior styling may be the vents in front of the rear wheels. Do we even need those there? The head/tail lights probably need a little more work too. I can’t quite pinpoint what it is Im not liking there, but I’d like to see some other ideas from the design studio. Keep those monster tail pipes! I can hear those things roaring easily. Biggest question on exterior is, of course, how much carries over to production. I heard several industry people saying there were design elements on the show car that, for production capability or financial reasons, probably would not make it to production. Only time will tell of course.
So the worst part. The chance to buy a production version of this concept is at least 2 years away. Probably more along the lines of 2.5-3 years. Did GM make a mistake by showing this concept too early? I think the answer to that is a strong “maybe.” How is this design going to be looking in 3 years? Probably more importantly, how are all your fans going to feel about waiting 2.5-3 years for a car they've already wanted for years now?
The most disturbing thing, however, was the comment by Lutz that they would need to sell somewhere along the lines of 165k units annually to make the business case for a production model. If we are talking 165k Camaro’s alone, then I think Camaro’s future is in jeopardy. If we are talking about 165k Camaro’s AND a Chevy/Pontiac sedan, then I think the future is bright. Could Camaro get 165k in the first year? Absolutely. In fact I would not at all be surprised to see it exceed that. If people were able to sign up to buy a Camaro today, based on the concept, they would have 150k-200k people easy. The problem is the GM bean counters know better than to look at the first year or two.
The waiting game begins. Again.
Chrysler Imperial Concept
Well, Im forced to use a common auto show line here. “The car looks significantly better in person.” The Imperial is a monster, no question, but the size of the car wasn’t the first thing that came to mind when I saw it. Luxury was the word that popped into my head. The car just exudes luxury. Is there a resemblance to a Rolls? Yep, no question. Would this car cost over $300,000? Nope. Probably not even a 1/4 of that number. Obviously they could’ve used a few more design cues or elements from Imperial’s past, but what they have here in nothing to sneeze at. The interior, especially is just drop dead gorgeous. More importantly, the interior is not way overboard or “concepty.” I don't see any reason why most or all of the interior could not make production. As for the exterior, Im not really sure you change much. I guess the biggest thing the designers could look at would be reworking the front end to try and find a way for people not to think Rolls Royce immediately.
Overall, if they price this right, the luxury car market is going to eat it up. I think the only major mistake DCX makes here is making the show car brown. I know that was an attempt to link it to Imperials past, but I think a black or bluish-gray color would’ve looked better.
Dodge Challenger Concept
I don't know that there is much I can say about the Challenger. It’s a hot car. Period. Looks mean, sounds mean. The length of the car didn’t really end up bothering me...I thought it would. I think the length just makes its aggressive stance that much better. The rear end did bother me some. I don't think that one long brake light area is the way to go. I think it will be interesting to see how they handle that area if and when a production model shows up. Speaking of that, I don't really see much limiting this car from going into production. Even more significant is that I can see the Challenger beating Camaro to market by 12 months easily. Maybe more. Unlike the Imperial, they have the perfect paint job on this one.
Buick Enclave Concept
OK yes, this is light years better. Give us more of the same. Again, you guys don’t need me to tell you this car is beautiful. It’s such a huge and welcome departure from what were used to seeing from GM lately. The small thing that I really didn’t like was the portholes. They seem out of place on the side of the hood. I think those need to be moved to the fender. Or do we even need them at all? The interior is something to be drooled over. It’s that simple. I think when we see the production version, the rear of the interior especially, will be toned down significantly. Like those big buckle lookin’ things on the back of the seats? Looks like luggage or something. Even so, I’m sure this interior will keep its overall good looks. Oh I almost forgot the one other bad thing. The name! Honestly the only big negative comment I heard all day was about the name. Ah well, we have a while until this hits production. It could still change.
Ford Superchief Concept
Holy geez this truck is huge! And when they brought it out on stage I thought the driver was going to get it airborne! If we leave out Camaro, I think this is the concept vehicle of the show. The pickup has a perfect blend of futuristic looks and “in your face” looks. The interior is incredible. It’s more like a NYC condo than a car. It has hardwood floors and ottomans! The technology under the hood is certainly impressive too. If one thing makes it into production from this concept vehicle, I would hope it would be parts of this tri-flex powertrain they’ve developed.
Volvo C30 Concept
Wow, I was not expecting to be as impressed by this as I was. This is one hot hatch. When I think of Volvo, images of large unappealing station wagons come to mind. This certainly blows that out of the water. It’s very sleek and not overdone while holding on to some of the current Volvo design cues. If they price this right I can really see them raiding a new market segment with this vehicle. I never would’ve considered the phrase “Volvo Tuner” before. Hopefully the production model does not stray from this much if at all. The only negative is the paint job. White and copper?! Yack. Gotta use your imagination on the paint.
Lexus LS 460
Incredible. The technology in this thing is just beyond belief. During the P.C. the Lexus exec was going down the list of features and he just kept going and going and going. When he said “8 speed transmission,” the crowd reacted with a noise that I would equate to “are you f*#king kidding me?!” When he mentioned the *19 speaker* sound system, there was a similar noise from the crowd. Now, the exterior styling of this car is fairly modern and nice, but it’s certainly not ground breaking. They didn’t take any risks there and certainly could've tried harder. The interior, however, is nothing short of a private, luxury jet. I think the German manufacturers are going to be afraid of this one. Once the P.C. was over, someone overheard an employee of one competing manufacturer say simply “those son-of-a-bitches....”
Jeep Compass
Hmm. Not so good. The biggest thing are these two “humps” on either side of the bumper that look totally out of place and pretty much ruin the whole front of the car for me. It may seem illogical, but the front bumper almost taints the WHOLE car for me, I find it hard to look past that. If I put my hand over the front part of the car, the rest looks....very...OK. Lately you wouldn’t say this about DCX cars, but I think they should’ve stayed closer to the concept! The Geneva car had kind of a cool rallye car feel to it. The production model totally loses that.
Jeep Wrangler
Yup it’s a Wrangler alright. Obviously DCX can’t do much to this vehicle, but the updates they did do, especially to the interior, seem well done. Obviously the new roof configuration will be of interest to many. Overall not too much excitement with this vehicle but they DROVE IT THROUGH A WINDOW! Heh, damn that was cool. DCX knows how to unveil cars. The bigger story here awaits in NYC with the unveiling of the 4 door.
Acura RD-X
Uh-oh. This is one car at the show I dont think EVER should've been green-lighted. I can honestly say I have no idea what Acura was thinking when they made this car. The front end is totally confused. Too many different surfaces and creases and levels. It just doesn’t work at all. I didn’t like the overall shape of the car either. It’s just not attractive from any angle. The interior doesn’t really help the car’s cause either. It just isn’t much to look at, it doesn’t seem like an Acura-quality interior at all. I just don’t know what to make of it and I dont know what Acura is going for here. A bunch of us were on the stand looking at this car trying to figure out what this vehicle could possibly be going up against. All we could come up with is maybe the X3. This vehicle certainly ISN'T going woo away someone from an X3.
Nissan Sentra
Shouldn’t this be called the Nissan Cobalt-Ion? Seems to be a dead-ringer. The interior is certainly nicer than the 2 GM cars it seems to be cloned after, but past that, the car is fairly underwhelming. The “toothy” grill is still kinda odd looking for me.
Anywho, that's all for now. I'll probably have a few more things to add as I decompress.
-Chris
(Edit: OK I finished part #2 and its a few posts down)