General Motors Responds to Editorial
The Toledo Blade
August 7, 2006
How ironic that The Blade's smugly ignorant editorial on General Motors ("D-Day near for GM," July 31) referred to D-Day.
Both the D-Day invasion of Normandy and your editorial relied upon misinformation. The military used misinformation before the invasion to confuse the Germans and help end World War II. We're still puzzled why The Blade used misinformation against GM, which has helped support Toledo 's economy since 1916.
One gets the sense after reading the editorial that The Blade, rather than bothering to do any research, based its assessment of GM on faded memories of the satirical film, Roger & Me. The editorial was woefully inaccurate, uninformed, and mean-spirited.
Before The Blade dismisses GM's management by suggesting it's less talented than "a bunch of former Soviet collective farm managers," it should take its own advice and "look at the numbers." It would see the remarkable progress that GM, under Chairman and CEO Rick Wagoner's leadership, has made in the past year to turn itself around.
Here are the facts:
* GM's second-quarter operating earnings - the adjusted number analysts and investors use to accurately measure a company's performance - totaled a better-than-expected $1.2 billion. That marked the second consecutive quarter that GM posted an operating profit. Wall Street was encouraged because the improved numbers showed that Mr. Wagoner's turnaround plan is working.
* While GM reported an overall $3.4 billion loss in the second quarter, that was due to several one-time charges, including a $3.7 billion charge from our successful hourly employee attrition program. A total of 34,400 employees took advantage of the buyouts, which are intended to help them make the transition to another line of work or early retirement.
* GM has far exceeded the aggressive structural cost-reduction targets we set earlier this year. We now expect to reduce our costs by $6 billion this year, and additional reductions are planned to boost the bottom line in 2007 and beyond.
* We increased our revenue per vehicle in the second quarter by over $1,000, leading to record revenues of $54.4 billion.
* We're seeing significant sales momentum in our newest models. The Pontiac Solstice and Saturn Sky are sold out for the year. The Buick Lucerne, Chevy HHR, and Pontiac G6 are grabbing consumers' attention. Even our new full-size SUVs, which lead the segment in fuel economy, have grown market share despite higher fuel prices.
* GM's market share is not "almost in free fall." While our share did slip last year to 26 percent, and was softer in the first half of this year, it increased in June and July to nearly 27 percent. That came on the strength of our new cars and trucks, even as we reduced our incentive spending to levels substantially lower than that of our domestic competitors.
* GM increased its average transaction price per vehicle in the first half.
* Outside the United States , GM is performing very well. GM is the No. 1 automaker in the world's fastest-growing automotive market: China . Our sales in Europe are strong and earnings are on the rise, while our earnings in our Latin America-Africa-Mideast region more than quadrupled in the second quarter versus a year ago.
The Blade accurately notes that GM once had half the new-car sales in the United States . That was in 1962, when we had just two major domestic competitors; foreign automakers were just entering the market. Today, the U.S. market is the world's most competitive, with 13 automakers marketing nearly 40 car and truck brands. It's natural that new entrants would mostly take share from the established leaders in any market over 44 years.
Take daily newspapers, which in the 1960s had a far greater readership share of their local populations than they do today. Their lower share is largely due to more competition from today's many alternative sources of information on TV, radio, and the Internet.
At GM, we remain the U.S. market leader by a significant margin despite our smaller market share.
GM today employs 2,700 people at our Toledo transmission plant. Earlier this year, we announced plans to invest $500 million to expand that plant for a new, state-of-the-art, six-speed transmission. Perhaps your former Soviet collective farm managers would have invested elsewhere, but we think putting it into Toledo made a lot of sense.
Unlike your editorial.
GM has had its challenges and made its mistakes in nearly a century of doing business, and we appreciate criticism where it is warranted and constructive. Your editorial was neither.
Your readers and GM deserve better.