I've been lurking around C&G for awile and finally desided to register as a poster.
Remember it's just MY view and not the company or the corporations view.
Because I work for a Saturn retailer I have to choose my words wisely, but I probably wont.
Our customers are changing, at least thats what the plan is. Will we still take care of your VERY LOYAL customers, of corse we will, Do we hope you gain new customers buy having a totally different product market, you bet! Will we loose some possibly, but we hope not too.
We are in the process of a product and marketing shift. As some have said before we are becoming the "new Oldsmobile" in the GM lineup. That is not going to be a easy cookie to swallow for some.
I have been with Saturn since 1999. I beleve change is a good thing and right now we need change.
As the new Saturn tagline says:
"LIKE ALWAYS, LIKE NEVER BEFORE"