This is what happens when you sell unbelievably terrible products for 30+ years with equally terrible customer service. Many people swore off domestics years ago when their cars spent most of their serviceable life broken down in repair shops. Those who were lucky enough to have a vehicle without problems were guaranteed frustration when it came time to trade it in as it had depreciated so badly they were upside down on their loans. (this is still a gigantic problem)
It should be of no surprise many people won't give domestics a chance, they have been burned badly before and like any bad experience you tend to avoid the behavior once experiencing it. Still don't think so? Explain the domestics hyper growth elsewhere in the developing world. Those people have had no negative experiences with the domestics and therefor have no apprehensions to purchasing one.