Saturnfans.com
"...A father recently called the Saturn customer service center. His daughter's car had had broken down on the highway – she was alone, away at college and rang her dad for help. So he called us. The Saturn customer service representative spent a few moments soothing the anxious dad, and then began taking the information: name, phone numbers, location, type of Saturn.
The man said, "Her car's not a Saturn; she drives a Honda." The service rep said, "The car's a Honda? Sir, are you aware this is the Saturn customer center?" and the caller said, "Yes, I am. You're the company that cares about people and that's why I called you." So, we picked her up, towed her Honda and got her home safely. There was never a doubt we'd respond in any other way..."
That's a commercial waiting to happen. I hope Saturn's marketing dept contacts this family and puts them, or their story at least, in a commercial.